Build Your Career with Rural King

The Events and Promotions Manager leads the planning and execution of Rural King’s promotional campaigns, store events, sponsorships, and community engagement initiatives. This role oversees the Event Coordinator and Marketing Planning Coordinator, manages promotional calendars and budgets, and collaborates with Purchasing, Marketing, Store Operations, and other teams to ensure accurate, timely, and brand-aligned execution. Responsibilities also include vendor and sponsorship management, new store marketing support, performance evaluation, and process improvement.

Related Job Titles

Events Marketing Manager • Promotions Manager • Marketing Events Manager• Marketing Promotions Manager • Events and Marketing Manager • Brand Events Manager

What You’ll do

As the Events and Promotions Manager, you will lead the planning, coordination, and execution of Rural King’s promotional initiatives, store events, sponsorships, and community engagement activities. This role manages the Event Coordinator and Marketing Planning Coordinator, partners closely with Purchasing, store operations, creative, digital, and other marketing teams, and ensures promotions and events are accurate, timely, aligned with the brand, and effective in supporting business priorities.

• Team Leadership: Supervise, coach, and develop the Event Coordinator and Marketing Planning Coordinator; establish priorities, assign work, monitor progress, and provide performance feedback.
• Promotional Planning & Execution: Own the operational planning calendar for assigned promotions, major sales events, and campaigns; coordinate timelines, required assets, approvals, store communications, and launch readiness.
• Cross Functional Partnership: Work with Purchasing, Marketing, Store Operations, and other internal partners to translate business objectives into executable promotional plans and resolve issues before launch.
• Promotional Accuracy: Oversee event batch creation, promotional sign creation and proofing, testing, and validation to help ensure accurate offers, pricing, messaging, and execution across relevant channels.
• Event Management: Direct planning and execution of store, corporate, and community events, including venues, vendors, equipment, production needs, schedules, and on-site coordination as needed.
• Sponsorships & Community Programs: Oversee local fairs, sponsorships, donations, and external partnerships; evaluate opportunities, coordinate agreements and deliverables, and ensure appropriate Rural King visibility.
• Vendor & Co Op Coordination: Partner with Purchasing and vendors to support cooperative marketing activities, maximize available funding, maintain documentation, and ensure compliance with applicable program requirements.
• Budget & Administrative Oversight: Manage assigned event and promotional budgets; review expenses, contracts, invoices, and sponsorship documentation; partner with Finance and Accounts Payable on accurate processing.
• Communication & Brand Consistency: Ensure timely, clear communications to stores and internal partners; collaborate with creative, social, digital, and public relations teams on consistent promotional materials and outreach.
• Measurement & Improvement: Review promotional and event results, execution quality, partner deliverables, and feedback; identify process improvements and recommend adjustments to future plans.
• New Store Support: Coordinate assigned grand opening and new store marketing activities, including materials, local partnerships, events, and operational readiness.
• Perform other duties as assigned.

Essential Qualities for Success

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant experience.
• 3–5 years of experience in marketing operations, promotions, event management, or related work; prior experience leading or supervising associates preferred. Experience working at retail stores (especially Rural King) can be considered equivalent experience for the education and experience requirements.
• Demonstrated ability to manage complex calendars, multiple concurrent projects, deadlines, and cross functional dependencies with strong attention to detail.
• Ability to develop associates, set clear expectations, provide accountability, and collaborate effectively with store teams, merchants, vendors, and business partners.
• Strong written and verbal communication, organizational, problem solving, negotiation, and customer service skills.
• Proficiency with Microsoft Office Suite and comfort working with promotional systems, tracking tools, and event or marketing platforms.
• Ability to analyze outcomes, exercise sound business judgment, manage budgets, and identify opportunities for continuous improvement.
• Ability to travel and work occasional evenings or weekends based on event and promotional needs.

Physical Requirements

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Able to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related tasks.

Supervisory Responsibilities

Direct supervision of the Event Coordinator and Marketing Planning Coordinator, including work assignment, coaching, performance management, and development.

Why Join Rural King?

At Rural King, we believe our people are the foundation of our success. As a family-owned company with a strong history of growth, we provide opportunities to learn, grow, and build a rewarding career.

When you join our team, you'll enjoy:

• Competitive pay
• Medical, dental, and vision insurance
• Paid time off and paid holidays
• 401(k) with company match
• Associate discounts
• Career growth and advancement opportunities
• Training and professional development
• A collaborative, team-focused work environment