About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 130 locations across 13 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

What You’ll Do

As an Ecommerce Site Optimization Specialist at Rural King, you’ll play a crucial role in improving the website experience for our customers and shaping the future of our digital capabilities. The specialist will assist in designing, executing, and analyzing a/b tests and site experiments across ruralking.com and rkguns.com. We’re seeking a highly skilled and motivated team member who can find new opportunities to improve journeys, funnels, conversions, and overall site experience.

Key Responsibilities:

• Make a meaningful impact and drive positive change in the lives of our customers and the communities we serve.
• Work alongside a team of talented professionals who are passionate about their work and strive for excellence every day.
• Develop a deep understanding of products and services to confidently address customer inquiries, provide accurate information, and offer suitable recommendations.

• Be part of a team that celebrates achievements, promotes teamwork, and recognizes individual contributions.
• Take ownership of challenging assignments and have the autonomy to implement innovative solutions.
• Act as a trusted internal partner across departments to collaborate on initiatives projecting positive business outcomes.
• Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

• Design and execute a/b and multivariate tests and strategies to improve site KPIs including cart and conversion rates, landing page experiences, and customer journey, engagement and flows
• Analyze, interpret and report key findings and outcomes to ecommerce team and stakeholders including IT, marketing, and other cross-functional teams
• Present findings in a clear, concise, and visually appealing manner alongside recommendations for next steps
• Iterate existing tests towards future experiments while staying up to date on industry trends and competitor actions
• Proactively identify opportunities for website optimization and improvement based on data analysis
• Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail.
• Meticulously review and analyze information, identifying errors or inconsistencies to maintain high levels of accuracy.
• Proven ability to analyze and optimize complex processes to achieve operational excellence.
• Adaptable in response to changing priorities, unexpected challenges, and evolving business needs.
• Ability to make decisions with confidence, even in uncertain or ambiguous situations.
• Strong problem-solving skills to quickly identify and address issues, minimizing potential delays or disruptions.

Supervisory Responsibilities

No

Essential Qualities for Success

• Bachelor’s degree in Statistics, Business Analytics, Data Analytics, Data Science, Business Administration/Management, Economics or related degree
• 0-2 years’ experience in ecommerce, digital marketing, analytics, or related field
• Proficiency using website analytics and testing platforms, including Optimizely, Adobe Target, VMO, Adobe Analytics, GA4, or related tools
• Experience with Microsoft Excel including data manipulation and validation, analysis and reporting including pivot tables and functions, and data visualization
• Experience using BI Tools including Looker or Power BI a plus, but not required
• Proficiency with Microsoft Office Suite or similar software
• Excellent verbal and written interpersonal and communication

Physical Requirements 

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31-50 pounds intermittently.
• Ability to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related activities.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

The pay range for this position is $65,000 - $80,000 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. To learn more about our benefits, review here https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.