About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 130 locations across 13 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

What You’ll do

As a Loyalty Manager will be responsible for overseeing all aspects of the loyalty program—from campaign development and operations to member communications and experiential initiatives. This role partners with private label brands to integrate loyalty strategies, analyzes program performance to drive actionable insights, and leads initiatives that enhance customer engagement and retention. The ideal candidate will be a strategic thinker with a strong background in loyalty marketing and a passion for elevating customer experience.

Loyalty Campaign Management: 

• Develop, execute, and optimize comprehensive loyalty campaigns that drive engagement and retention.
• Coordinate with cross-functional teams to ensure seamless integration of loyalty initiatives with overall marketing strategies.

Operations Oversight: 

• Manage daily operations of the loyalty program, ensuring efficient processes and high-quality member experiences.
• Oversee budget management and vendor relationships related to loyalty activities.

Customer Analytics & Team Leadership: 

• Lead and oversee customer analytics efforts to uncover insights on member behavior, shopping patterns, and campaign performance.
• Manage and mentor an evolving customer analytics function, with a focus on performance analysis, reporting, and delivering actionable insights that support loyalty and CRM strategies.
• Collaborate with cross-functional teams to ensure customer data informs decision-making and drives personalization efforts.

Private Label Brand Partnership: 

• Collaborate with private label brands to align loyalty initiatives with product promotions and brand messaging.
• Develop targeted campaigns that leverage brand partnerships to maximize customer value.

Member Communications: 

• Create and manage personalized communication strategies that inform, engage, and retain loyalty program members.
• Utilize data-driven insights to segment audiences and tailor messaging for maximum impact.

Experiential Leadership: 

• Lead the planning and execution of loyalty-focused experiences, events, and digital activations that enhance customer interaction and brand loyalty.

Performance Analysis: 

• Monitor and analyze key performance indicators (KPIs) such as engagement, retention, and ROI.
• Generate actionable insights and regular performance reports to inform strategic decision-making and program enhancements.

Continuous Improvement: 

• Stay abreast of industry trends and best practices in loyalty marketing, incorporating innovative ideas into program strategy.
• Foster a culture of continuous improvement by regularly reviewing program metrics and implementing optimization strategies.

Additional Responsibilities: 

• Perform other duties as assigned to support the overall success of Rural King’s loyalty and marketing initiatives.
• Lead associates in a way that exemplifies the leadership principles taught in Rural King’s Thrive Leadership Program.
• Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Supervisory Responsibilities

Yes

Essential Qualities for Success

• Bachelor’s degree in Marketing, Business, or a related field; an MBA or equivalent advanced degree is a plus.
• A minimum of 5 years of experience in loyalty program management, customer engagement, or related marketing roles.
• Strong analytical skills with proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.
• Experience with data-driven decision-making and performance reporting.
• Excellent project management and leadership abilities, with a proven track record of managing complex programs.
• Exceptional written and verbal communication skills, with the ability to present data insights and strategic recommendations to senior leadership.
• Creative, strategic thinker with strong attention to detail and a passion for enhancing the customer experience.
• Demonstrated ability to work effectively with cross-functional teams and manage multiple projects simultaneously in a fast-paced environment.

Physical Requirements 

• •  Ability to maintain a seated or standing position for extended durations
  • Capability to lift 15 pounds periodically.
  • Ability to navigate and access all facilities.
  • Skill to effectively communicate verbally with others, both in-person and via electronic devices.
  • Close vision for computer-related activities.