About us

Rural King Farm and Home Store strives to create a positive and rewarding workplace for our associates. We offer opportunities for growth, competitive benefits, a people first environment, and an opportunity to work alongside dedicated associates who share a passion for providing an exceptional experience and service to our rural communities. Whether you are starting an entry-level position or joining with professional experience, Rural King encourages professional growth and provides the necessary resource to help you succeed and grow with us.

When you join the Rural King team, you become a contributing member in supporting the needs of and making a difference in the lives of those within the people and communities we serve.  

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2% * Healthcare plans to support your needs * Virtual doctor visits * Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program * 15% Associate Discount * Dave Ramsey’s SmartDollar Program (no cost to you!) * Associate Assistance Program * RK Cares Associate Hardship Program

* 24/7 Chaplaincy Services

What You’ll do
As the Manager, Search & Personalization, you will be responsible for enhancing the user experience on the RuralKing.com website by optimizing the search logic and personalizing content for individual users. This role combines data analysis, user experience design, search relevancy, and digital best practices to ensure that visitors can easily find what they’re looking for while receiving tailored recommendations based on their behaviors and preferences.

• Manages the onsite search tool through rule sets to improve search results based on input from ecommerce customer insights and onsite search analysis
• Reporting daily, weekly, monthly and quarterly KPIs including search conversion
• Builds strong working relationship with teams across the organization that helps facilitate awareness and support of business strategies and initiatives
• Supports and provides direction to the business analysts in determining the impact of new functionality to existing business processes and system functionality
• Support the production and delivery of products in an agile product development environment, ensuring that priorities, schedules, budget, and business goals are met

• Knowledge of web analytics platforms (Googe Analytics, Adobe, or similar)
• In depth knowledge of modern, best-in-class search strategies
• Demonstrated track record of effectively building partnerships and effectively managing and resolving challenges
• Review online activities impacting the customer experience (Browse, search, navigation, etc)
• Build systems and protocols internally that ensure all logic is optimized across all platforms and user experiences (websites, mobile, etc)

• Implement search strategies in partnership with the SEO team to ensure optimal business performance & work with internal teams & departments to understand business impact, performance & target
• Carry out onsite web analytics analysis to optimize the complete consumer journey & pro-actively suggest improvements to logic, design, and internal architecture
• Build and development personalized experiences on the website to build customer loyalty, drive sales and conversion, and enhance the user experience

• Make a meaningful impact and drive positive change in the lives of our customers and the communities we serve.
• Work alongside a team of talented professionals who are passionate about their work and strive for excellence every day.
• Develop a deep understanding of products and services to confidently address customer inquiries, provide accurate information, and offer suitable recommendations.

• Be a leader who will inspire and mentor your team to reach new heights for themselves and Rural King.
• Create a supportive and empowering work environment for your team.
• Be part of a team that celebrates achievements, promotes teamwork, and recognizes individual contributions.
• Take ownership of challenging assignments and have the autonomy to implement innovative solutions.
• Lead and drive impactful projects that directly contribute to the success and growth of Rural King.
• Play a pivotal role in shaping the strategic direction and making a tangible difference.
• Act as a trusted internal partner across departments to collaborate on initiatives projecting positive business outcomes.
• Mentor and inspire your team, fostering professional growth and contributing to a culture of continuous learning.
• Work on high-visibility initiatives that allow you to showcase your skills and expertise to both internal and external stakeholders.
• Lead associates in a way that exemplifies the leadership principles taught in Rural King’s Thrive Leadership Program.
• Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Essential Qualities for Success

• At least 5 years of onsite search experience or equivalent combination of experience and education

• Previous experience in a Search Manager role from retail industry a plus

• BS/BA or University degree required
• Advanced knowledge of industry leading search vendors or related software
• Working knowledge of Microsoft Office Suite
• Excellent verbal and written interpersonal and communication skills.

• Ability to provide clear direction, set performance expectations, and motivate team member to deliver high quality results.
• Excellent verbal and written communication skills to convey ideas, instructions, and information clearly and concisely.
• Strong interpersonal skills to build rapport, foster relationships, and collaborate effectively.

• Proven track record of establishing and maintaining positive relationships.

• Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail.
• Proven ability to analyze and optimize complex processes to achieve operational excellence.
• Effectively articulate expectations, requirements, and boundaries while actively listing to other’s perspectives.
• Experience in coordinating and managing complex projects, ensuring smooth workflow and efficient resources to complete a project on time.
• Demonstrate a high level of adaptability in response to changing priorities, unexpected challenges, and evolving business needs.
• Demonstrated willingness to take on new responsibilities, tasks, and projects demonstrating a proactive approach to learning and growth.
• Demonstrated experience making sound decisions in a professional context. Proven track record of evaluating options, considering relevant factors, and achieving desired outcomes.
• Strong problem-solving skills to quickly identify and address issues, minimizing potential delays or disruptions.
• Ability to prioritize tasks and to delegate when appropriate.

Physical Requirements 

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Able to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related tasks.

Supervisory Responsibilities

Yes

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.